Duration

2 Years

1100 Hours

Delivery

Instructor-Led

Self-Paced

Cost

Domestic: $19,900

International: $30,000

Estimated Book Costs: $1,500

Program Description

Applied Marketing, Search Engine Optimization, Marketing Strategy

Digital marketing is a multifaceted profession, and our program focuses on both fundamentals and in-depth practical learning of topics – from Applied Marketing to Search Engine Optimization to complete Digital Marketing Strategy. Here is what you will be learning:

  • Overall understanding of the marketing landscape and how Traditional & Digital Marketing complement each other.
  • Knowledge of how to create content for various digital marketing platforms and use it effectively on Websites, social media and Email Marketing.
  • In-depth understanding of Social Media Platforms – Facebook, Twitter, Instagram, Tik Tok and how to use LinkedIn for B2B digital marketing.
  • Optimize website and content based on Search Engine Optimization principles to generate maximum organic leads and engagement.
  • Create, monitor and optimize paid campaigns on social media and Google (PPC).
    Effective use of display and video advertising for Brand building, awareness and lead generation.
  • To plan, generate content, design and manage Email Marketing Campaigns.
  • Analyze and present analytics results to make further changes in campaigns. 
  • How to create and implement overall Digital Marketing Strategy.
Digital Marketing is a versatile domain and offers a plethora of career opportunities. With the right mix of creative and technical, it suits students and professionals from all backgrounds.

Job Opportunities Include

  • Digital Marketing Coordinator
  • Digital Marketing Manager
  • Social Media Marketing Specialist
  • Content Marketer/ Professional Blogger
  • SEO Specialist
  • PPC Campaign Manager
  • Mobile Marketing Specialist
  • UX/UI Manager

ADMISSION REQUIREMENTS


Standard Admissions: 

  • High School Diploma Alberta / Non-Alberta Equivalent / GED 
  • Interview with Program Coordinator 

Mature Admissions: 

  • Minimum age of 18 for mature students. 
  • One year out of school. 
  • Completion of Peerless College’s standard entrance exam (English and Mathematics) with an average of 60%. 

    International Student Admissions: 
  • Verification of transcripts of the high school diploma outside of Canada for eligibility. 
  • Eligibility criteria for English Language proficiency: CLB (with a score of 6) and IELTS (with a score of 5.5)

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